Motion is a vital component of OVO's digital experience, bringing energy and life to our interfaces while reinforcing our commitment to simplicity and sustainability.
Motion Philosophy
At OVO, motion serves a greater purpose than mere decoration. It reinforces our commitment to creating intuitive, accessible, and sustainable digital experiences. Our motion design embodies the smooth transition to cleaner energy that we champion for our customers.
Core Principals
Our motion system is guided by these principals:
Efficient
Like our approach to energy usage, our animations are optimised and economical. They provide immediate feedback without unnecessary flourish or wasted movement.
Intuitive
Motion should feel natural and predictable, just as we strive to make sustainable energy choices intuitive for our customers.
Purposeful
Every animation serves a clear function, enhancing understanding or providing feedback. Motion is never applied simply for visual appeal.
Implementation
Energy-Conscious Application: Just as we advocate for mindful energy consumption, our motion design is applied with intention and purpose. Each animation should contribute meaningfully to the user experience, helping users understand the interface, providing feedback on actions, or guiding attention. We avoid decorative animations that don’t serve a function or purpose.
Natural Feel: Our motion design mirrors natural movements, creating a sense of familiarity and comfort. Animations should feel like an organic extension of the user’s actions, with a flowing quality that reflects our vision of sustainable energy flowing seamlessly into our homes.
Performance Optimisation: We optimise all animations for performance, ensuring they run smoothly across devices while minimising energy consumption.
Consistent Experience: Our motion design maintains consistency across platforms while respecting platform-specific expectations. This creates a familiar experience for users regardless of device, reinforcing our reliability as an energy provider.
