How to write it
- Headings: [1-3 words that name the notification]
- Explainer text: Finish the sentence “These notifications will help you to …”
Dos & Don'ts
- Keep headlines short – context should be able to be conveyed in as fewer words as possible
- Start explainer text with a verb to denote action
- Use simple phrases “Allow all notifications” “Meter readings reminder”
- Be specific. Help customers understand exactly what they’re getting
- Use explainer text to show why these messages are valuable to the customer
- Don’t oversell what the notifications are
- Don’t use “notifications” in the notification names
- Avoid pronouns like “your” or “my”
Tone of voice
Dial up our straight talking and inclusive traits with a bit of optimism. Read our tone of voice guidelines for details.
Examples
Related links